Tag: marketing

Unlocking Creative Marketing: Sell the Sizzle, Not the Steak!

In the vast world of marketing, few stand as giants, and Harvard’s Theodore Levitt is one of them. A revered figure in the arena, Levitt’s groundbreaking insights revolutionized the way businesses perceive and interact with their customers. His most iconic advice? “Sell the hole, not the drill.” At its core, this emphasizes the importance of…